Malcolm H. Roos - where to start?
First of all Malcolm is a great friend and mentor. His passions are various and his professional knowledge extra ordinary. One of his famous private questions is: "Are you diving?" If the answer is no his replay is only: "No, I would say not yet!". His work as underwater photographer shows how much he loves this second world on our planet.

Read on to get a short resume about the professional consultant and the very professional diving instructor/photographer.

His workshops help top executives of leading operators, vendors and financiers/investors to develop unexpected perspectives on the telecom industry and so create additional options for addressing the challenges they face. Merlin Consulting Ltd. applies not "magic", but a set of systematic moderating, creativity and logic tools and processes that often lead to "out-of-the-box" elements to strategic planning and business development that are good business, while surprising, elegant and fun.

A vital component of this has been helping telecom industry executives to successfully plan in the face of deep uncertainty, applying since 1993 the scenario-planning methodology developed by Shell during the first oil crisis that boosted them from 8th to 2nd ranking oil company. Rather than trying to predict the future, we develop a set of very different, challenging but plausible possible futures and develop a strategy that is robust in all these futures.

Malcolm was key to preparing the highest-scoring bid-books on 20 out of 26 2G and 3G mobile and fixed license bids in the USA, UK, Germany, Italy, Spain, the Netherlands, Switzerland, Canada, Indonesia and Taiwan, generating shareholder value exceeding USD 50 billion. He is also co-founder and consultant to iWORLD Group, the first global incubator for mobile e-commerce start-up companies, where he developed the iDeasTank methodology (patent pending) for developing new business models.

Malcolm joined Arthur D. Little’s UK-based Cambridge Consultants Ltd. in 1972. In 1977, he co-founded ADL’s Paris-based Telecommunications practice, from which he was transferred to expand its offices in Frankfurt, Germany and San Francisco, California. Until July 1999, he was vice president of and is now consultant to ADL’s worldwide Electronics, Information Technology and Telecommunications practice.

Malcolm was responsible for crafting the mobile communications section of the 1993 Strategy Study, commissioned by the European Commission, updating the 1981/82 study (which he had managed) that had led to the initial Telecommunications Green Paper of the Commission. Malcolm is presently an advisor to the European Business School. He is regularly a chairman at the annual 3GSM World Summit in Cannes, and also of the annual Financial Times Mobile Conference in London. Malcolm is a certified Neuro-Linguistic-Programming (NLP) trainer, a PADI Master diving instructor and confesses to a passionate addiction to the world’s finest chocolate.