You know it well. The car manufacture your family used to buy is the one you prefer. It is a learned principle of customer experience. It’s linked to the pros and cons your father and mother exchange while buying something valuable such as a car.
A car is really a special investment good for all of us. It’s that expensive that we can’t just buy it. You need to save money for buying it, lease it or discuss a credit arrangement with your bank. All these things are related to a contract or plan that lasts at least a couple of years – typcially 3.
Learning the hard way
I bought my first car, a FIAT Uno from the money I earned in my first job. Of course it was a used car and I actually didn’t cared to much about the brand or the customer experience I expected to have with this brand. It was actually the only car I could afford at that time.
Of course I had my customer experience. Not only with the manufacture and service stations. It actually didn’t matter if it was a brand service station or not – the service was crab. And I was very lucky to earn enough to reduce the time using the car to a minimum. When I sold it I was lucky to get some money back that I was able to invest in the next car leasing.
The Ford was nice – I selected it because of recommendations. The service station was much better than before however the car was cheap. It was ok for the time. I can go on through the various cars I leased our even bought afterwards. However I’m really surprised as non of the car manufacturer really supported me through my customer journey of the decision.
Now let’s see what this example of a customer journey has to do with modern, electric mobility solutions…