Think Network GmbH Beiträge

16. Juni 2017 / Agile


I’m sure you all know that the marketing costs for about anything we do in the world-wide web are increasing and extremely expensive. It is pretty common within all e-commerce companies to measure the success of marketing based on ASR (advertizing sale ration), CR (conversion rates), traffic, page impressions, ad impressions and many, many more KPIs. In fact looking on our company reporting every week I wonder why the customer happiness or the net promoter score are not more prominent compared to the these dedicated marketing figures.

20. Juni 2016 / Conference
6. April 2016 / e-mobility

As electric cars are pretty new stuff still, I wouldn’t argue that drives of an electric car are first movers anymore. However they are definitly not in a state in that a lot of issues are solved already.

How to charge, a new thinking about energy to move

Of course the first question you need to solve is how to charge such a car. And if you look at the open spirit of a community you find pretty fast something like TFF-Forum.de. This community shares information on a pretty detailed level. Amazing to see how enthuastic people discuss these new things. The forum is based on open source software and the spirit is really open. This looks like a healthy community focused on great information exchange. Discussing good and not that good topics and most importantly helping each other.

31. März 2016 / e-mobility

You know it well. The car manufacture your family used to buy is the one you prefer. It is a learned principle of customer experience. It’s linked to the pros and cons your father and mother exchange while buying something valuable such as a car.

A car is really a special investment good for all of us. It’s that expensive that we can’t just buy it. You need to save money for buying it, lease it or discuss a credit arrangement with your bank. All these things are related to a contract or plan that lasts at least a couple of years – typcially 3.

Learning the hard way

I bought my first car, a FIAT Uno from the money I earned in my first job. Of course it was a used car and I actually didn’t cared to much about the brand or the customer experience I expected to have with this brand. It was actually the only car I could afford at that time.

Of course I had my customer experience. Not only with the manufacture and service stations. It actually didn’t matter if it was a brand service station or not – the service was crab. And I was very lucky to earn enough to reduce the time using the car to a minimum. When I sold it I was lucky to get some money back that I was able to invest in the next car leasing.

The Ford was nice – I selected it because of recommendations. The service station was much better than before however the car was cheap. It was ok for the time. I can go on through the various cars I leased our even bought afterwards. However I’m really surprised as non of the car manufacturer really supported me through my customer journey of the decision.

Now let’s see what this example of a customer journey has to do with modern, electric mobility solutions…

19. Juli 2015 / Open Spirit