As electric cars are pretty new stuff still, I wouldn’t argue that drives of an electric car are first movers anymore. However they are definitly not in a state in that a lot of issues are solved already.
How to charge, a new thinking about energy to move
Of course the first question you need to solve is how to charge such a car. And if you look at the open spirit of a community you find pretty fast something like TFF-Forum.de. This community shares information on a pretty detailed level. Amazing to see how enthuastic people discuss these new things. The forum is based on open source software and the spirit is really open. This looks like a healthy community focused on great information exchange. Discussing good and not that good topics and most importantly helping each other.
You know it well. The car manufacture your family used to buy is the one you prefer. It is a learned principle of customer experience. It’s linked to the pros and cons your father and mother exchange while buying something valuable such as a car.
A car is really a special investment good for all of us. It’s that expensive that we can’t just buy it. You need to save money for buying it, lease it or discuss a credit arrangement with your bank. All these things are related to a contract or plan that lasts at least a couple of years – typcially 3.
Learning the hard way
I bought my first car, a FIAT Uno from the money I earned in my first job. Of course it was a used car and I actually didn’t cared to much about the brand or the customer experience I expected to have with this brand. It was actually the only car I could afford at that time.
Of course I had my customer experience. Not only with the manufacture and service stations. It actually didn’t matter if it was a brand service station or not – the service was crab. And I was very lucky to earn enough to reduce the time using the car to a minimum. When I sold it I was lucky to get some money back that I was able to invest in the next car leasing.
The Ford was nice – I selected it because of recommendations. The service station was much better than before however the car was cheap. It was ok for the time. I can go on through the various cars I leased our even bought afterwards. However I’m really surprised as non of the car manufacturer really supported me through my customer journey of the decision.
Now let’s see what this example of a customer journey has to do with modern, electric mobility solutions…
Wer kennt sie nicht die Situation. Mit dem Team wurde hart an einem Ziel gearbeitet, die gewünschten Features umgesetzt und alles getan den Zeitplan einzuhalten. Ja geschafft, die Arbeit wird präsentiert und die einhellige Meinung aller direkt Beteiligten ist, wir haben alles richtig gemacht.
Aller Beteiligten? Ja der Product Owner, verantwortlich für die Ziele des Teams hat seine Zustimmung bereits signalisiert, er ist auch zufrieden mit dem Ergebnis. Und dennoch, als das Team die Arbeitsergebnisse im Rahmen einer Review präsentiert ist die Meinung des verantwortlichen Managers vernichtend. „Alles falsch, erfüllt nicht seine Erwartungen!“ Es spielt dabei auch keine Rolle, ob die Meinung in der Review, nach der Review oder irgendwie später kund wird. Fakt ist das „Empowerment“ des PO ist hier zu Ende.
Aber was ist eigentlich passiert? Und ist es wirklich ein Problem des Managers?