Es ist schon bezeichnend, wie das klassische Marketing auf seine gelernten Prinzipien und Werte pocht und dabei längst vom Nutzer abgehängt wird. Und es ist für mich komplett egal, ob wir von Online, Offline, Marken-Branding oder sonst einer der verschiedenen Formen des Marketings sprechen.
I’m sure you all know that the marketing costs for about anything we do in the world-wide web are increasing and extremely expensive. It is pretty common within all e-commerce companies to measure the success of marketing based on ASR (advertizing sale ration), CR (conversion rates), traffic, page impressions, ad impressions and many, many more KPIs. In fact looking on our company reporting every week I wonder why the customer happiness or the net promoter score are not more prominent compared to the these dedicated marketing figures.
As electric cars are pretty new stuff still, I wouldn’t argue that drives of an electric car are first movers anymore. However they are definitly not in a state in that a lot of issues are solved already.
How to charge, a new thinking about energy to move
Of course the first question you need to solve is how to charge such a car. And if you look at the open spirit of a community you find pretty fast something like TFF-Forum.de. This community shares information on a pretty detailed level. Amazing to see how enthuastic people discuss these new things. The forum is based on open source software and the spirit is really open. This looks like a healthy community focused on great information exchange. Discussing good and not that good topics and most importantly helping each other.