Bitzilla conference 2016

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Meine Notizen der ersten bitzilla Conferencezum Thema Digitalisierung, die heute in Ravensburg am schönen Bodensee stattfindet

Schahab Hosseiny spricht über Marketing von heute

Die User Expierience bei der heutigen Werbungen, welche eigentlich unzulänglich ist. Die Marketeers haben es in den letzten Jahres es einfach übertrieben. Als Konsequenz ist AdBlocker Industrie um 900% gestiegen.

Big, Smart, Little Data – Schahab Hosseiny

Für den Konsumenten zählt das Thema Vertrauen und Emotion. Daten getriebenes Marketing ist sicher eine Lösung, jedoch werden die meisten Entscheidungen emotional getroffen. Red Rolf Hotels sind ein sehr gutes Beispiel, wie so ein Marketing funktioniert. Marketing ist automatisiert auf Flugausfälle fokussiert. Sobald an einem Flughafen ein Flug ausfällt

Bedarf schlägt Loyalität

Der konkrete Bedarf eines Menschen ist für ihn wichtiger,Mals die Loyalität zu einer Marke. Selbst ein Apple Fan wird ein anderes Ladekabel kaufen, wenn der Strom des Gerätes zur Neige geht. Dies ist ein exemplarisches Beispiel für den Fokus auf den Bedarf von Menschen. Der Moment zählt und wir suchen primär nach Momenten. Wenn wir die Marketing Arbeit nicht genauer auf kreativen neuen Ideen abstimmen, dann wird es keine neuen Differizierung zwischen den Marken mehr geben.

Judith Gentz spricht über moderne Führungsmethoden

Digitale Innovation in modernen Unternehmen funktioniert in den USA anders, was können wir davon lernen?
„Du Papa, wie sind wir früher eigentlich ohne Computer in das Internet gekommen?“
Die neuen Megatrends wie z.B. IoT, AI, Bots, Blockchain, BigData sind gerade für die Mittelständischen Unternehmen relevant. Wir können entsprechend unsere Geschäftsmodelle systemematisch anpassen, damit diese Felder nicht den USA überlassen.

Speed Matters, für Entscheidungen treffen und Time to market. Also ist es klar, dass das Wasservoll ungeeignet ist. Der Gedanke reich und berühmt zu werden ist für ein Startup nicht geeignet. Der erste Kontakt mit dem Kunden muss früher stattfinden. „Get out of the building because inside there is no truth.“
Business Model navigator, Universität Sankt Gallen.

Pionierin = Wegbereiterin MALGORZATA WIKLINSKA

Innovation des Autos, und wie geht das denn für ZF in Zukunft weiter. Malgorzata hat einen super emotionalen Vortrag in der Geschwindigkeit gehalten, mit der sie Autofährt. Der war so schnell, dass ich nicht zum schreiben kam. Mal sehen, ob ich es schaffe mal bei denen vorbei zu kommen und in Ruhe mit denen zu sprechen.

Veröffentlicht in Conference, Digitalisierung

Is the electric economy a modern economy?

As electric cars are pretty new stuff still, I wouldn’t argue that drives of an electric car are first movers anymore. However they are definitly not in a state in that a lot of issues are solved already.

How to charge, a new thinking about energy to move

Of course the first question you need to solve is how to charge such a car. And if you look at the open spirit of a community you find pretty fast something like TFF-Forum.de. This community shares information on a pretty detailed level. Amazing to see how enthuastic people discuss these new things. The forum is based on open source software and the spirit is really open. This looks like a healthy community focused on great information exchange. Discussing good and not that good topics and most importantly helping each other.

Weiterlesen ›

Veröffentlicht in e-mobility Getagged mit: , ,

What’s the link between customer experience and modern mobility

You know it well. The car manufacture your family used to buy is the one you prefer. It is a learned principle of customer experience. It’s linked to the pros and cons your father and mother exchange while buying something valuable such as a car.

A car is really a special investment good for all of us. It’s that expensive that we can’t just buy it. You need to save money for buying it, lease it or discuss a credit arrangement with your bank. All these things are related to a contract or plan that lasts at least a couple of years – typcially 3.

Learning the hard way

I bought my first car, a FIAT Uno from the money I earned in my first job. Of course it was a used car and I actually didn’t cared to much about the brand or the customer experience I expected to have with this brand. It was actually the only car I could afford at that time.

Of course I had my customer experience. Not only with the manufacture and service stations. It actually didn’t matter if it was a brand service station or not – the service was crab. And I was very lucky to earn enough to reduce the time using the car to a minimum. When I sold it I was lucky to get some money back that I was able to invest in the next car leasing.

The Ford was nice – I selected it because of recommendations. The service station was much better than before however the car was cheap. It was ok for the time. I can go on through the various cars I leased our even bought afterwards. However I’m really surprised as non of the car manufacturer really supported me through my customer journey of the decision.

Now let’s see what this example of a customer journey has to do with modern, electric mobility solutions…

Weiterlesen ›

Veröffentlicht in e-mobility Getagged mit: ,

JoomFish says goodbye

joomfish_slogan_transThe Joom!Fish project is about 10 years old. During the last 10 years many things happened and we presented various versions of our extension. Looking back this is a great story about community, passion, visions and a great CMS called Joomla.

Mambel!Fish was created to allow people to manage their multilingual websites. Many websites had been created and achieved with the extension. When Joomla was founded we renamed the project to Joom!Fish and it became one of the most downloaded extensions in the Joomla Forge.

For the whole team that worked on the project for many years it was a great experience and much work. So much work that moving forward we had not been able to contribute as much as we wanted. As more and more extensions had been founded that focused on the topic of languages and the Joomla project itself took the topic serious the need of the Joom!Fish extension faded out. For us this was a great moment in time because finally it was possible to find alternatives and use different solutions for your multilingual websites.

Today is the day to say goodbye. We will focus on new projects and topics we are working on already. We wish all of you all the best and enjoy Joomla power in simplicity.

Veröffentlicht in Open Spirit Getagged mit:

Le bullshit oder warum ein Geschäftsführer unzufrieden ist

Wer kennt sie nicht die Situation. Mit dem Team wurde hart an einem Ziel gearbeitet, die gewünschten Features umgesetzt und alles getan den Zeitplan einzuhalten. Ja geschafft, die Arbeit wird präsentiert und die einhellige Meinung aller direkt Beteiligten ist, wir haben alles richtig gemacht.

Aller Beteiligten? Ja der Product Owner, verantwortlich für die Ziele des Teams hat seine Zustimmung bereits signalisiert, er ist auch zufrieden mit dem Ergebnis. Und dennoch, als das Team die Arbeitsergebnisse im Rahmen einer Review präsentiert ist die Meinung des verantwortlichen Managers vernichtend. „Alles falsch, erfüllt nicht seine Erwartungen!“ Es spielt dabei auch keine Rolle, ob die Meinung in der Review, nach der Review oder irgendwie später kund wird. Fakt ist das „Empowerment“ des PO ist hier zu Ende.

Aber was ist eigentlich passiert? Und ist es wirklich ein Problem des Managers?

Weiterlesen ›

Veröffentlicht in Agile Getagged mit: ,

G+ custom URL’s – now with +joomfish

JoomFish page on G+ including individual URL
JoomFish page on G+ including individual URL

JoomFish page on G+ including individual URL

One of the core claims of Google is: „we are not evil“. Of course they are not in general, but one thing is pretty clear. They are selective.

It is already a while ago that Google introduced „custom URL’s for profiles and pages„. They claimed that they will roll-out this feature step by step. „At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!“

As we know it with Google they support open source projects and anything that is related to code. So actually I’m not surprised that our project JoomFish is selected as one of these pages even so the page wasn’t used so far. Now the primary question is, what is their intention to do so? From our side using the URL https://plus.google.com/+joomfish is pretty cool and will definitely change our attention to this page and allow us to push much more news and information via this page. It also allows us to grap a bit more space for our product.

Veröffentlicht in Open Spirit Getagged mit:

Why is it open spirit?

Using a product that you didn’t used for years is already interesting. Typically you feel quite easy as most of the features are still where you expect them. Ok this is not the case if a big company introduce a new UI element such as ribbon’s but this doesn’t happen that often.

If you do the same with an open source based product I have to admit I’m always impressed and scared about the speed of change these products have. From my experience its related to the fact that primary contributors change from one major release to the next one. If the community is able to build the environment for someone else to step in the lead moves. Ok we all know that the various options for support within open source projects are quite different and this has an effect as well. As a truly community driven project Joomla is a good example of the different evolutions its able to make.

The category of this article is titled with „open spirit“ as I will also like to speak about open initiatives such as Wikispeed. The concept of creating a car in a combination of using agile methodology and open production standards is quite interesting to me. If you look closer you will see that wikispeed protects their primary assets, such as the optimization of the engine, with patents. This is a quite typical step within the production industry and therefore I can understand it. How else should they find investors to support their ideas. On the other side I wonder if companies such as BMW are so far away. Friends of mine working within the research center of BMW and of course they told me that they use agile methods as well. Now why are they not using open standard, processes or communities too?

With „open spirit“ I like to address these kind of topics and we will see what comes next.

Veröffentlicht in Open Spirit

Living agility is to start fast

Mountain view Kaunertal Gletscher

It is one of the primary agile principles to get new features, functionalities or even a new website as fast as possible to the customer. With our new website we like to follow this principle and start even without having a lot of primary content available. So let’s look a bit in the past and the future to see what can happen here.

What have I done last?

The focus of Think Network changed a lot in the past two years. From being a long term and heavy contributor to open source projects such as Joomla and JoomFish we moved back to our roots of management consulting and agile methodologies. Introducing agile methods to the deployment and operations team within the Vodafone Group was the first step. This challenge was really exciting and in the end the first part of a longer journey.

The second element was my position as head of product within the RTL company wer-kennt-wen.de. The company develops and hosts the second largest social network in Germany and it is actually the only really competitor to Facebook – even so the comparison to Facebook is quite interesting. What is special about wet-kennt-wen – it focus on a social group that is quite unique and requires special features. In this respect we introduced quite German structures such as a link to your favorite association such as your soccer club. Most successful was the personal „like“ to Santa Clause. Yes, Santa is registered and you can „like“ him! Within less than 4 weeks more than 100.000 people liked this fellow and we had a lot of fun with a unique christmas game.

What I’m doing now?

Since December 2011 I’m working for Holiday Check AG as a corporate agile coach – supporting all product development teams and being the team lead of all project managers and Scrum masters. Being back to the agile methodologies started a process of re-focusing. Today I’m sure that the open source engagement will continue. It will not be the first priority anymore but I’m sure that I’ll have some more time to develop cool code soon. Even so I’m learning that PHP has absolutely its limits atm. On the other side agile thoughts, topics and visions became much more important to me. This is why I restructure the old Think Network site to create a place to simply write down these thoughts.

Some might ask why I use a different tool to do so? This is as I like to learn new things. It is easy to use the old stuff used a long time ago. And yes Joomla has developed a lot within the past year. However it is still the same kind of CMS and so far I’ve never used something different on my own sites as a productive tool. This is about to change – even so other things might not change a lot.

What can you expect next?

I’ll try to blog a lot about my current topics such as agile methods, project management, open source ideas and much more. It will become quite important to give room to new ideas and therefore I’m not promising something specific yet. Let’s see – and tell me what you need. With this I can focus on the customer needs rather than my assumption of your needs.

Veröffentlicht in Agile

Agility meets open spirit

Scaling agile teams to work on something bigger feels like changing the root principles of the manifesto or Scrum - and is some aspects it is. Finding the right direction how to do it is a huge change project for itself.

CC by Ian Wilson