Think Network Beiträge

Being a leader or manager is something that is heavily discussed in our current knowledge worker times. In more or less any consulting or coaching session of the past years this was a topic at one point of time. Many organizations think about changing their process and role models and establish more leadership than classic management. However why the heck do we need to do it at all?

People need leadership. Things need management. It is dangerous to get it the other way round.

Charles Handy

This blog post is a brief overview of the 4 steps allowing you to make your own thoughts about it. In case you have further questions may be it is a good idea to post a comment.

Agilität ist eines der Top Themen in den Unternehmen weltweit. Die großen Beratungshäuser beraten so ziemlich jeden und der Begriff: “Agilität” wird ganz oft in verschiedenen Szenarien verwendet und genutzt. Was dabei ganz häufig auf der Strecke bleibt ist der Verstand und der Sinn warum wir etwas machen. Erst vor kurzem hat die Unternehmensberatung Kienbaum eine Studie veröffentlicht, dass in Zukunft noch mehr IT Organisationen agil arbeiten wollen. In der iX wird darüber berichtet und ich frage mich ernsthaft, ob dies Werbung ist oder ein ernst gemeinter Bericht.

I’m sure you all know that the marketing costs for about anything we do in the world-wide web are increasing and extremely expensive. It is pretty common within all e-commerce companies to measure the success of marketing based on ASR (advertizing sale ration), CR (conversion rates), traffic, page impressions, ad impressions and many, many more KPIs. In fact looking on our company reporting every week I wonder why the customer happiness or the net promoter score are not more prominent compared to the these dedicated marketing figures.