Technology based marketing to gain attention


I’m sure you all know that the marketing costs for about anything we do in the world-wide web are increasing and extremely expensive. It is pretty common within all e-commerce companies to measure the success of marketing based on ASR (advertizing sale ration), CR (conversion rates), traffic, page impressions, ad impressions and many, many more KPIs. In fact looking on our company reporting every week I wonder why the customer happiness or the net promoter score are not more prominent compared to the these dedicated marketing figures.

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Veröffentlicht in Agile, Digitalisierung Getagged mit: , , ,

Bitzilla conference 2016

Meine Notizen der ersten bitzilla Conferencezum Thema Digitalisierung, die heute in Ravensburg am schönen Bodensee stattfindet.

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Veröffentlicht in Conference, Digitalisierung

Is the electric economy a modern economy?

As electric cars are pretty new stuff still, I wouldn’t argue that drives of an electric car are first movers anymore. However they are definitly not in a state in that a lot of issues are solved already.

How to charge, a new thinking about energy to move

Of course the first question you need to solve is how to charge such a car. And if you look at the open spirit of a community you find pretty fast something like TFF-Forum.de. This community shares information on a pretty detailed level. Amazing to see how enthuastic people discuss these new things. The forum is based on open source software and the spirit is really open. This looks like a healthy community focused on great information exchange. Discussing good and not that good topics and most importantly helping each other.

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Veröffentlicht in e-mobility Getagged mit: , ,

What’s the link between customer experience and modern mobility

You know it well. The car manufacture your family used to buy is the one you prefer. It is a learned principle of customer experience. It’s linked to the pros and cons your father and mother exchange while buying something valuable such as a car.

A car is really a special investment good for all of us. It’s that expensive that we can’t just buy it. You need to save money for buying it, lease it or discuss a credit arrangement with your bank. All these things are related to a contract or plan that lasts at least a couple of years – typcially 3.

Learning the hard way

I bought my first car, a FIAT Uno from the money I earned in my first job. Of course it was a used car and I actually didn’t cared to much about the brand or the customer experience I expected to have with this brand. It was actually the only car I could afford at that time.

Of course I had my customer experience. Not only with the manufacture and service stations. It actually didn’t matter if it was a brand service station or not – the service was crab. And I was very lucky to earn enough to reduce the time using the car to a minimum. When I sold it I was lucky to get some money back that I was able to invest in the next car leasing.

The Ford was nice – I selected it because of recommendations. The service station was much better than before however the car was cheap. It was ok for the time. I can go on through the various cars I leased our even bought afterwards. However I’m really surprised as non of the car manufacturer really supported me through my customer journey of the decision.

Now let’s see what this example of a customer journey has to do with modern, electric mobility solutions…

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Veröffentlicht in e-mobility Getagged mit: ,

JoomFish says goodbye

joomfish_slogan_transThe Joom!Fish project is about 10 years old. During the last 10 years many things happened and we presented various versions of our extension. Looking back this is a great story about community, passion, visions and a great CMS called Joomla.

Mambel!Fish was created to allow people to manage their multilingual websites. Many websites had been created and achieved with the extension. When Joomla was founded we renamed the project to Joom!Fish and it became one of the most downloaded extensions in the Joomla Forge.

For the whole team that worked on the project for many years it was a great experience and much work. So much work that moving forward we had not been able to contribute as much as we wanted. As more and more extensions had been founded that focused on the topic of languages and the Joomla project itself took the topic serious the need of the Joom!Fish extension faded out. For us this was a great moment in time because finally it was possible to find alternatives and use different solutions for your multilingual websites.

Today is the day to say goodbye. We will focus on new projects and topics we are working on already. We wish all of you all the best and enjoy Joomla power in simplicity.

Veröffentlicht in Open Spirit Getagged mit: